A new Irish public awareness campaign has been launched to coincide with European Media Literacy Week (18-22 March 2019), to help people identify sources of information that may be unreliable, as well as deliberately false or misleading information. The campaign will call on people of all ages to Be Media Smart and Stop, Think, and Check that information they see, read or hear across any media platform is reliable.
The ‘Be Media Smart’campaign is an initiative of Media Literacy Ireland (MLI), a network of volunteer members, facilitated by the Broadcasting Authority of Ireland, working together to empower people to make informed media choices about the media content and services that they consume, create, and disseminate across all platforms.
The campaign concept is based on the idea that, in the same way that there are ways to check the provenance of our food, there are ways to check the provenance of our information.
The ‘Be Media Smart’ campaign comprises of:
- An advertising campaign consisting of 1 x TV ad and 2 x radio ads, which will run from 18th March until 7th April 2019. The TV ads will be broadcast in Ireland on RTE, TG4, Sky, Virgin Media Television and Community Television. All ads are available in both Irish and English
- A social media campaign – on Twitter, supporters are asked to use #BeMediaSmart and #EUMediaLiteracyWeek and tag @medialitireland. On Facebook, supporters can mention @bemediasmart and like the Be Media Smart Facebook Page
- A nationwide PR campaign in Ireland coordinated by NewsBrands, which will consist of a campaign newspaper ad made available to all national and local newspapers
- A poster campaign within the Library Association of Ireland network.
All of the above will point the public to a dedicated campaign website, which will provide consumer advice in the form of tips and a range of resources from partners in Ireland and abroad. True cross-sector collaboration has made this campaign possible.
For more information on MLI or the Be Media Smart campaign, please contact:
- Martina Chapman, MLI and Be Media Smart Coordinator: firstname.lastname@example.org
- Philip Russell, Library Association of Ireland, MLI: email@example.com